Hello There,

Our partner for VEE and DPO technology, as you already know is:

There were few comments on the last blog, let’s clarify them first:

  • the weight and size of VEE
    • VEE (and DPO) will be contained in the Adam2 as a discrete semiconductor device, weighing only a few grams.  It will not add any appreciable size or weight to the tablet.
  • Rohan, I am really concerned about when the Adam2 prototype will be a realityI have read the information available on the Orthogonal Retina-Morphic Image Transform (ORMIT) algorithm and it still sounds very theoretical. They mainly deal with HD video cameras for security systems and probably developed by the Russians for intelligence gathering. This doesn’t sound like something to be used for a dependable, soon to be released product with the processing speed, power and memory that this algorithm appears to need.
    • Prototypes: are up and running, so no concerns on the first part
    • To be clear, the technology is a lot more along than just theoretical: iridix (by Apical Ltd, based out of the United Kingdom), the algorithm that is based on ORMIT, has shipped in more than 75 million (75,000,000) HDTVs and DSLR cameras.  VEE and DPO have shipped in Pantech and BenQ products, along with other OEMs.   Addressing the processing speed, VEE and DPO technologies are completely self-contained on the QuickLogic device, requiring no processing resources from the CPU, meaning the Adam2 will run at the full speed of the processor regardless of VEE.   Actual power consumption is minimal, and when DPO’s power savings are factored in, the Adam2 will actually last significantly longer on a single battery charge than without VEE and DPO.
  • this “new” technology is like VividView processor used in Nook Tablet and Nook Color? Can you compare these two technologies? :
    • VEE technology is specifically developed to address the issue of visibility improvement.  VEE technologies differs from others primarily because it is a local-based, human-eye modeling processing technology.  What this means is that viewability is improved in regions of the display requiring it, while regions with good viewability are not affected.  Other visual improvement technologies rely on the theory of global processing, which while improving some regions of the image, can actually detract from others.  The graphic below demonstrates this.  With VEE, the native image is improved or maintained in all areas of the pictures, while competing, global-based technologies do improve some areas of the image while reducing viewability in others.  More on VEE vs other technologies can be found on QuickLogic’s website at LINK (PDF).

  • By the way, above answers come directly from my friend Mr. Paul Karazuba who is S. Product Marketing Manager for QuickLogic Corp (you can ask more questions related to this technology and he would be more than willing to share ;) )

So what is DPO?

DPO stands for Display Power Optimizer. It offers system battery life extension capabilities through its Intelligent Brightness Control feature, which increases power saving a LOT. It works in sync with the Ambient Light Sensor.

Tradition implementation (one not using DPOs), would match the Ambient Light Sensor values and match with a simple table and reduce the brightness accordingly. There is system which actually keeps a tab on what content you are viewing. This is one of the biggest reason you have been switching off “Auto-Brightness” control most of the times and manually adjusting brightness.

ArcticLink III VX, is the heart of your next generation’s display system, and features 3rd Generation of VEE and DPO technologies on single package. Other SoC players are catching up and including these technologies in their chips, but missing the VEE part which results in better back-light controller, but doesn’t ensure visual fidelity and color saturations.

Display systems (including LCDs) on tablets consume up-to 70% of power, so even if you do, say 50% power optimization on processors, consumer won’t feel much difference at the end. I believe every OEM should be looking beyond SoCs to save power.

Warm Regards

Rohan Shravan

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